Category: Whitepaper

How to Develop a Minimum Marketable Product (MMP): Timeless Advice from the Master of Startups

Steve Blank’s seminal 2003 book titled The Four Steps to the Epiphany started the lean startup movement. This book redefined how startups are launched. The Four Steps to Epiphany shares a wealth of knowledge on rapid iteration, customer feedback, testing your assumptions. It explains in lucid detail the way to excellent customer development. Let’s understand […]