AR / VR

Augmented Reality

One of the hottest digital transformation trend driving innovation in major industries today, uncovering the endless possibilities of Augmented Reality technology within the realms of experiential marketing, education, automotive, manufacturing, publishing, healthcare etc.

AR is used for enhancing natural environments or situations and offer perceptually enriched experiences. With the help of advanced AR technologies (e.g. adding computer vision, object recognition, IoT, AI) the information about the surrounding real world of the user becomes interactive and digitally manipulates. Information about the environment and its objects is overlaid on the real world.

Technologies :

Autodesk Maya, 3DS MAX, Unity, OpenCV, Tensor FLOW, Vuforia, Windows, AR Core.

Features

  • It provides video support
  • It adds and removes single POIs in real time
  • It offers great performance and memory management.
  • It has an exceptionally light view, smooth and accurate movements
  • It provides custom activities like email, social networks and more
  • Image tracking
  • Face tracking
  • Object tracking
  • Marker
  • Marker less

Virtual Reality

Virtual reality immersion is the perception of being physically present in a non-physical world. It encompasses the sense of presence, which is the point where the human brain believes that is somewhere it is really not, and is accomplished through purely mental and/or physical means. The state of total immersion exists when enough senses are activated to create the perception of being present in a non-physical world

Two common types of immersion include

a) Mental Immersion

A deep mental state of engagement, with suspension of disbelief that one is in a virtual environment.

b) Physical Immersion

Exhibited physical engagement in a virtual environment, with suspension of disbelief that one is in a virtual environment.

Technologies :

Autodesk Maya, 3DS MAX, Unity, LMS, WebGL.

Features

Believable

You really need to feel like you’re in your virtual world (on Mars, or wherever) and to keep believing that, or the illusion of virtual reality will disappear.  

Interactive

As you move around, the VR world needs to move with you. You can watch a 3D movie and be transported up to the Moon or down to the seabed—but it’s not interactive in any sense.

Computer-generated

Why is that important? Because only powerful machines, with realistic 3D computer graphics, are fast enough to make believable, interactive, alternative worlds that change in real-time as we move around them.

Explorable

A VR world needs to be big and detailed enough for you to explore. However realistic a painting is, it shows only one scene, from one perspective. A book can describe a vast and complex “virtual world,” but you can only really explore it in a linear way, exactly as the author describes it.  

Immersive

To be both believable and interactive, VR needs to engage both your body and your mind. Paintings by war artists can give us glimpses of conflict, but they can never fully convey the sight, sound, smell, taste, and feel of battle.